Automation transforms media planning and advertising operations
Keeping up with the pace of change across the media and advertising landscape presents intense challenges for marketers and media companies. Core media workflows, media planning, campaign execution and campaign optimization processes remain highly fragmented. Worse, they rely on manual, error prone processes that burden your resources and tax your P&L statements. Today, early process automation adopters leverage artificial intelligence and deliver material operating efficiencies for their organizations. Your biggest pain points are sweet spots for our AUTOMATE platform.
Automation in Media & Advertising
Transform Media Planning with Advertising Automation
The media world of thin margins, massive transactional scale, highly complex executions, and costly makegoods is ripe for process automation. Beyond conventional RPA, our AUTOMATE platform injects artificial intelligence into end-to-end automations for a range of buy side and sell side media planning & operations processes. We create custom process automations that leverage your existing systems and workflows. Our solutions are easy to onboard and quick to translate into a clear and measurable ROI.
Media Workflows for Publishers: Workflow Automation and Yield Optimization
The AUTOMATE platform combines powerful tools like AI, machine learning, intelligent document processing, workflows and analytics. A single dashboard accommodates publishers’ unique process automation requirements, supports end‑to‑end automation lifecycle management, and enables significant ROI. Create end-to-end automated media workflows for complex processes such as order entry, trafficking, campaign management and invoicing. In the programmatic space, bring true automation to partner administration, deal set up, monitoring, optimization, and reporting. Publishers gain increased yields as well as material efficiencies.
Campaign Optimization for Advertisers: Scale Efficiency and Performance
Today’s most effective marketing campaigns must be hyper personalized, cross multiple, siloed media platforms and be optimized in real time. Automation is your key to effective campaign optimization & management. Marketers can create automations that deliver on performance and efficiency targets. Top processes for AUTOMATE include ad trafficking, creative swaps, tag management, quality assurance, and performance optimization.
Campaign Execution for Platforms: Scale Service Excellence and Grow
Service is your marketing technology company’s key to growth, especially when you expand solutions for your media and marketing clients. Defining the right balance between managed service and self-service is critical. AUTOMATE allows you to create end-to-end process automations for elevated campaign execution that efficiently and accurately provide timely support. Assure that your high-level service capacity is a strategic differentiator.
Improve Complex Processes with AUTOMATE
The JIFFY.ai AUTOMATE platform provides end-to-end automation in the Media & Advertising industry to effectively improve your business.
Ad Trafficking and Line Mapping Management
Consolidate order details, targeting parameters, tags, trackers and creative assets. Achieve -fast, accurate ad trafficking at massive scale.
Order Entry
Read agency insertion orders, reconcile line level order data, and upload the information into a publisher’s order management system of choice.
Creative Campaign Optimization
Manage creative swaps at scale across broad campaign landscapes.
Customer Support
Manage your customer support queue. Automate review, classification and execution of customer service tickets.
Programmatic Floor Management
Manage floor pricing across thousands of lines. Automate rule setting for yield thresholds that support line level floor changes across all exchanges.
Finance/Billing
Automate the steps that support insertion order changes throughout the order to invoice lifecycle. Successfully execute monthly and quarterly closes.
Customers Speak
Tamra Butler, RPA Manager
Southwest Airlines
Mah Johnson
International Organisation (Public Health), Malaysia
RPA Manager
Leading US Airline
Managing Director, Business Transformation
Leading US Airline
