News and The Paanini Foundation announce Paralympic Gold Medallist Annabelle Williams as Brand Ambassador

Posted on Tuesday March 7, 2023

Renowned athlete to inspire people and enterprises to step into the autonomous future and unleash their true potential

Palo Alto, CA | March 07, 2023:, the award-winning Autonomous Enterprise platform, and The Paanini Foundation announced today that they have onboarded celebrated Paralympic gold medallist Annabelle Williams as their Brand Ambassador.

Internationally acclaimed motivational speaker Williams has wowed audiences around the world with her extraordinary profile as a corporate lawyer, sports commentator, and more.

She will work with and The Paanini Foundation to inspire people and enterprises to step into the autonomous future and unleash their true potential. She will motivate JIFFYians to continue building the backbone of autonomous enterprises, and to evolve faster, fitter, and healthier for the future.

The Paanini Foundation,’s major stakeholder, is a non-profit that works with their clients to help employees get ahead of the technology curve, to leverage technology to create better experiences, and a better world. They work with companies to retrain staff whose roles have been made redundant or changed and help them explore fresh avenues.

Commenting on the association, Williams said: “As an Autonomous Enterprise Platform, has a new way of driving meaningful change for a better future. I’m glad to join hands with and The Paanini Foundation to help bring this change. Together, we work towards combining the power of machines to do tasks with the human capability to think, innovate and empathize. I think that combination will empower us to break free from dependencies and realize our true potential in the evolving future.”

Williams won gold medal at the 2012 London Paralympic Games in 4 × 100 m medley relay, and bronze at the 2008 Summer Paralympics in Women’s 100m Butterfly S9, apart from other distinguished achievements in global sports events. She was 5 times world record holder in butterfly and freestyle swimming and was awarded the Medal of the Order of Australia. She was also the stunt double for Charlize Theron in ‘Mad Max: Fury Road’.

On having Williams on board as Brand Ambassador, Babu Sivadasan, Chairman and CEO of said: “JIFFYians live by the idea of responsible innovation. We strive to create value by embracing innovation and use that as a currency to invest in people—to help them evolve faster, fitter, and healthier for the future. We are proud to join hands with Annabelle Williams and leverage her exceptional capabilities as a motivational speaker in our effort to balance innovation with compassion.”’s goal is to promote sustainable, compassionate entrepreneurship. Their leadership is aligned around the core belief that they have a responsibility towards the community and towards the workplaces of tomorrow.

“Jobs of tomorrow will be more creative and will require interpersonal endeavors as machines can handle repetitive and menial tasks. We believe technology should be leveraged to create better experiences. Our approach to automation is different; we work towards marrying the ability of machines to do tasks with the human ability to think, innovate and empathize,” Sivadasan said.



Founded with the mission to radically change how enterprises achieve autonomy by automating complex business processes,’s intelligent automation platform empowers business users to adapt to change and innovate faster. The integrated platform employs the cognitive capabilities of no-code based software development, Intelligent Document Processing, Natural Language Processing, RPA, Machine Learning, and AI along with an overarching human-in-the-loop approach to power the next generation of enterprise applications. Built on this platform,’s HyperApps (as-a-service) are pre-packaged automation applications that can be extended across the enterprise to accelerate end-to-end automation. Fortune Global 500 companies, Big4 consulting firms, and global leaders in Banking & Financial Services, Media & Advertising, Manufacturing, Telecommunications, Finance & Accounting, and Travel industries have been using’s platform to achieve operational excellence, improve customer experience, and realize the true value of digital transformation. Explore further on