With COVID-19 causing risks to human health and disruption to our way of life in general, especially the way we work, companies have been forced to pursue alternate ways of making progress. Many of them are striving to use intelligent automation and AI to innovate their way forward while working safely from home.
This shift does not mean that we do not value human work, or the role people play in the enterprise. Think about the agricultural revolution. In the 18th century, people transitioned from hard laboring stationary farming to original inventions that altered the farming process. The new patterns of crop rotation and livestock utilization paved the way for better crop yields and the ability to support more animals. It was an opportunity to produce more, not a judgment of the reduced value of human work.
These agricultural changes impacted societies as there was a decline in both the intensity of the work and the number of farming laborers needed. Nevertheless, the positive effects of this disruption gave life to new technologies and opportunities as people migrated to the city to work in industrial jobs. As humans, it’s in our nature to innovate and create new solutions that become paramount to organizations and the people that work within them. We believe that as intelligent automation, Artificial Intelligence, and Machine Learning continue to evolve, we have an opportunity to harness this energy of innovation in a whole new way.
Our mission is to enable organizations to cross the human machine divide that has existed since the introduction of machines and enable them to co-exist seamlessly. We aim to reduce the friction between the two in a natural, human-friendly way. Eliminating the need for expensive translation mechanisms in the form of data entry, data synchronization and mundane activities allows organizations to become extremely efficient and resilient. Enabling innovation within the enterprise using natural language instructions, we bring out the innovator in the everyday business user. By letting the machines understand human language to achieve automation we drive speed in business transformation previously not possible. This is the core of our perspective on automation.
For too long, enterprises have placed contradictory expectations on their most talented thought leaders and employees. We have expected people to be innovative while also weighing them down with administrative tasks. Research shows “task switching” disrupts flow of thought and creativity. Ultimately, we launched JIFFY.ai to reduce this phenomenon and to allow creativity to flourish and innovation to be unleashed in its most uninterrupted form. Our relentless commitment is to see a change in how organizations redesign their work, supporting them through the power that automation and AI offers to maximize strength, resiliency and scale.
Historically, automation was seen as a point solution for mundane actions. You gave it a specific function or set of functions, and it performed. Now, technology allows us to elevate and redefine the process and achieve progress through automation. This change is necessary in the ever-evolving landscape in which we live.