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Streamline onboarding for multi-account, multi-owner setups—effortlessly with AI

The Hidden Cost of Complex Onboarding

In the Wealth Management industry, onboarding new clients should be the beginning of a trusted, long-term relationship. Yet, for many firms, it’s the moment when friction, complexity, and inefficiency sneak in — especially when the client carries multiple accounts, or there are multiple owners involved. Multiple forms, repeated data entry, blocks in account funding, e-signatures, KYC, AML checks, shared or individual ownership structures… the paperwork and processes quickly pile up. The result? Frustrated clients. Delayed investments. Lost opportunities.

Industry data shows this friction still looms large: financial services firms report that more than 40% of a client’s onboarding time is consumed by identity verification and account-opening paperwork alone.Meanwhile, nearly 30% of wealth management firms take three months or more to onboard ultra-wealthy clients — a delay that translates into idle capital, delayed advisory fees, and risk of attrition. 

If your onboarding process can’t handle complexity — multiple accounts, shared ownership, compliance demands — you’re not just losing efficiency. You’re also risking client trust and potentially revenue.

Why Traditional Onboarding Fails in Complex Scenarios

Wealth education, service models, regulation and client expectations have evolved dramatically. Clients now expect digital-first onboarding, real-time engagement, and transparency even in complex cases.At the same time, firms are under pressure from compliance requirements (KYC, AML), and the rising competition from nimble FinTech and WealthTech players offering slick digital experiences.

Traditional onboarding workflows — multiple forms, manual data entry, repeated requests, hard-copy signatures, and disjointed systems — struggle under complexity. For multi-account and multi-owner setups, these workflows often spiral into delays, data duplication, confusion, and compliance risk. Clients might see repeated requests for the same information. On the other hand, advisors juggle multiple systems. And often, there’s no single snapshot of where the onboarding process stands — leaving clients in the dark.

What do all these lead to? higher operational costs, slow time-to-value, client frustration, and even drop-offs before account activation.

One Unified, AI-Powered Approach to Smooth Investor Onboarding

The latest investor onboarding solutions, powered by cognitive technologies like Artificial Intelligence (AI), are built to simplify even the most complex investor setups. Whether your clients open multiple accounts at once, or the accounts have shared or individual ownership, these solutions handle it with ease.

With AI-powered onboarding solutions, you get:

• A single unified workflow that supports multi-custodian account creation and multiple owner structures simultaneously.
  
• Smart, personalized and adaptive data collection that avoids unnecessary duplication — clients enter information only once, even if they open several accounts.
  
• Integrated compliance checks (KYC, AML), digital verification, and e-signature support, enabling true Digital Onboarding rather than a hybrid or manual process.
  
• Automated orchestration that reduces manual interventions and accelerates time-to-value for advisors and clients alike.

Why It Matters — For You and Your Clients

By adopting AI-powered onboarding solutions, Wealth clients — whether individuals, families, or entities — experience a smooth, transparent, and efficient onboarding process. Advisors no longer lose hours to paperwork or redundant data entry. Firms reduce compliance risk, accelerate account activation, and cut operational costs.

For clients opening multiple accounts or involving multiple owners, what once felt like a chore becomes effortless. You deliver on the promise of a premium, personalized experience — from day one.

If you’re ready to transform investor onboarding from a bottleneck into a competitive differentiator, let’s talk about how our AI-powered Unified Onboarding solution can help.

Is onboarding technology helping you provide delightful experiences to clients from day one?

For wealth management firms today, client onboarding is more than just the first step in the relationship—it’s a litmus test for how client-centric your business truly is. A smooth, intelligent onboarding experience sets the tone for long-term engagement and trust. But despite widespread digitization, onboarding often remains a bottleneck. In fact, 42% of wealth clients start their journey online—but face friction and poor experiences through each stage of their onboarding journey.

Why?

Clients are often overwhelmed by repeated information requests, paperwork complexity based on their type (high-net-worth individuals, joint accounts, family offices, or institutional), and the lack of visibility into onboarding status. Add to that delayed eSignature capture, prolonged approval cycles, and the fear of missing investment windows—and it’s easy to see why firms lose prospects during this critical phase.

A Shifting Landscape Demands a Smarter Approach

Changing client expectations, a push for digital onboarding, evolving regulatory requirements (KYC, AML), and competitive pressure from WealthTech disruptors are driving the need for smarter, more agile onboarding strategies. Wealth firms also seek to reduce operational costs and improve advisor productivity using client onboarding automation technologies like AI and cloud-based platforms.

Built for Every Client Type. Designed to Delight.

No more juggling separate systems or creating custom processes for every client segment! AI-led investor onboarding solutions help you welcome any client type—individuals, family offices, business entities—seamlessly through a single, unified experience. Built to eliminate complexity, they minimize manual interventions, and deliver a fully digital, intuitive experience that clients and advisors both love.

• Intelligent workflows tailored to client profiles
• Integrated eSignature and KYC/AML compliance
• Real-time progress tracking
• Reduced back-and-forth and document re-entry

AI-driven digital onboarding solutions recognize the unique requirements of each investor profile and intelligently adapts the workflow—minimizing manual effort while ensuring accuracy and compliance.

Learn from the Leaders

Consider how Merrill Lynch tackled their unique onboarding challenge. Their Collaborative Onboarding Experience (COBE) transformed onboarding by digitizing and unifying account workflows. It allowed advisors to guide clients through multiple account openings in a single, cohesive digital experience—saving time and eliminating redundancy.

Experience the Best Practices—Baked In

Firms using automated investor onboarding solutions have reported faster onboarding cycles, lower operational costs, and higher client satisfaction. Our AI-powered Unified Onboarding solution brings the same level of innovation to your firm—with the added power of intelligence and insights.

We’ve infused the platform with client onboarding best practices gathered from top-performing firms and compliance leaders. With real-time progress tracking and flexible integrations your teams can confidently scale while staying compliant. Which also means, they can focus less on administrative tasks and more on building relationships and delivering value from day one.

Ready to Modernize Your Client Onboarding?

If you’re looking for a scalable, AI-powered solution to enhance your onboarding operations, it’s time to experience the difference JIFFY.ai can make.

Discover the smarter way to onboard.

Why Wealth Firms Must Rethink the First Mile of the Client Journey

When a potential investor engages with your firm for the first time, you’re not just opening an account—you’re setting the tone for the entire client relationship. In the highly competitive wealth management industry today, digital onboarding is no longer a “nice to have.” It’s a strategic differentiator that shapes how investors perceive your brand, your service, and your commitment to their financial goals.

Yet, in many firms today, onboarding is still a complex, paper-heavy, and painfully slow process—often taking days or even weeks to complete. For digital-first investors who are used to near-instant experiences in other industries, this friction is more than just frustrating—it’s a deal breaker.

The Digital Investor Has Changed. Has Your Onboarding Process?

When it comes to building investor trust and loyalty, the first few steps matter the most—in this case, those steps involve onboarding.

Today’s investors are digital natives. They are financially aware and expect more than just transactions. They seek personalized guidance, education, and proactive insights from their advisors—starting from the very first interaction.

They compare your onboarding process to their best experiences with streaming services, mobile banks, and e-commerce platforms. They expect a fast, intuitive, and secure onboarding experience. They’re not walking into branches—they’re tapping into apps, clicking through portals, and expecting answers in real time. 

According to recent studies, 42% of wealth and asset management clients now initiate relationships through a website or app, yet 62% of executives admit their digital experiences still fall short.

If onboarding is clunky, slow, or paper-heavy, these investors are likely to drop off before the relationship even begins. 

Where Traditional Onboarding Falls Short

…(and costs you more than just time).

Let’s face it: onboarding in wealth management has traditionally been a manual, compliance-heavy, and fragmented process. Forms go back and forth, documents are uploaded and re-uploaded, and valuable advisory time is lost in getting signatures or clarifying KYC details.

Legacy systems weren’t built for today’s demands. Whether it’s onboarding different client types, handling various registration types, or enabling multi-account onboarding with multiple owners, wealth firms often rely on fragmented processes that require manual input, lengthy document reviews, and physical signatures.

Advisors often spend valuable time chasing paperwork instead of building relationships. And clients? They’re stuck navigating confusing instructions, redundant form-filling, or waiting days for verification.

The result? Friction, drop-offs, and missed opportunities.

The Case for Client Onboarding Transformation

Client onboarding is no longer just an administrative step—it’s a strategic differentiator. A well-designed onboarding journey can drive faster time-to-value, enhance client satisfaction, and improve operational efficiency across the front and back office.

To meet rising expectations, wealth management firms must enable:

• Frictionless client onboarding experiences across devices and channels
• Intelligent automation that supports pre-built client onboarding validations
• Streamlined client onboarding documentation and approval workflows
• Smart tools like AI-led document extraction, and real-time KYC & ID verification
• Flexible support for seamless document upload, e-sign, or even wet-sign as needed
• Smooth integration with account funding options to start the relationship faster

AI Is Reshaping the First Mile

Artificial intelligence (AI) is fast becoming a game-changer in onboarding. By automating data capture, document classification, verification, and compliance checks, AI allows wealth firms and financial advisors to focus more on advising—and less on administration.

And it’s not just about speed. AI also makes personalization scalable too. A seamless AI-powered digital onboarding experience doesn’t just convert prospects faster—it builds trust from the first interaction. When you get onboarding right, it creates a ripple effect across the investor lifecycle—from stronger retention to higher share of wallet.

Why Now Is the Time to Act

With growing client expectations, market volatility, and increasing regulatory scrutiny, there has never been a better time to rethink onboarding. And the good news? The technology is ready. Wealth firms now have access to pre-integrated solutions with embedded AI that make client onboarding transformation not just possible—but practical.

Want to See the Full Picture?

We’ve unpacked the trends, challenges, and AI-powered solutions shaping the future of investor onboarding in our latest point-of-view article: AI-Driven Investor Onboarding: The First Step to a Delightful Client Journey

Why Clients Feel Dissatisfied Even Before They Begin, And How AI Helps You Reimagine Client Onboarding

In wealth management, first impressions aren’t made during a portfolio review—they begin during onboarding. And when that process is clunky, time-consuming, or overly manual, investors don’t wait around. According to Fenergo, 74% of firms are losing investors due to delayed and inefficient onboarding. In an age of real-time everything, client patience is running thin.

The traditional onboarding process is one of the biggest culprits. Think multiple document submissions, endless forms, repeated verifications, and long wait times. McKinsey reports that 40% of the onboarding journey is consumed just by account opening tasks. That’s time that could be spent building trust and starting the investment journey.

It’s no surprise then that the wealth management industry is turning to Artificial Intelligence (AI) to fix the onboarding friction.

Transforming the Client Onboarding Experience

AI is not just another layer of technology—it’s a catalyst for meaningful client onboarding transformation. It enables wealth management firms to automate repetitive tasks, personalize journeys, and dramatically reduce drop-off rates by delivering what today’s digital-first clients expect: speed, accuracy, and ease.

And the results are real. Firms using AI in onboarding have reported 40–50% reduction in manual effort and a 30% cut in onboarding costs—all while delivering a faster, smoother experience.

Addressing the Core Onboarding Challenges Head-On

One of the biggest reasons for drop-offs is complexity. Wealth clients are often required to submit more than 100 pieces of data across multiple forms. Add to that fragmented systems, siloed operations, and evolving compliance regulations, and you have a recipe for onboarding fatigue.

But AI-powered digital onboarding solutions offer a way out by addressing the core challenges:

• Onboarding different client types with dynamic workflows that adapt based on entity, geography, or account structure
• Onboarding various registration types with built-in logic and compliance
• Automating decision paths through pre-built client onboarding validations, reducing delays due to manual reviews
• Integrating with CRMs, custodians, and TAMPs to ensure data flows seamlessly across the ecosystem

These capabilities eliminate repetitive back-and-forth interactions and give clients a unified, intuitive journey from first click to funded account.

Creating Onboarding Experiences That Stick

When onboarding is frictionless, clients feel it—and so do advisors. AI lets wealth managers move beyond back-office efficiencies and toward truly personalized onboarding experiences.

Guided self-service tools walk clients through every step, while conversational AI interfaces capture intent and data in real time. The result? A faster time to engagement, higher completion rates, and a more satisfied, loyal client base.

At the same time, with the automated workflows and integrated views, advisors can focus less on paperwork and more on meaningful client conversations.

AI-led Digital Onboarding Is No Longer Optional

Digital-first clients expect digital-first experiences. And with 62% of wealth executives saying their web onboarding experience needs improvement, there’s a clear gap to close.

Whether it’s helping clients fund accounts faster, simplifying KYC, or supporting bulk onboarding with shared ownership, AI is enabling wealth firms to reduce onboarding drop-offs and kickstart long-term client relationships on the right foot.

Ready to Reimagine Onboarding?

Reducing drop-off rates starts with rethinking onboarding—not as a checklist of regulatory tasks, but as a critical moment of truth in the client journey. Learn what leading wealth firms are doing to build intelligent, efficient, and client-centric onboarding frameworks.

Download our Point of View article: “AI-Driven Investor Onboarding: The First Step to a Delightful Client Journey” for deep insights, real-world stats, and a blueprint for change.

The current state of the customer onboarding process in financial institutions (FIs) in general and Bank & Trust firms in particular is largely disorganized and far from efficient. With lengthy, complicated documentation requirements and stringent rules and regulations, the onboarding process causes many would-be customers to tap out. In fact, Deloitte research found that at least 38% of banking clients drop out during the onboarding process due to the sheer frustration of having to go through complex processes and the reams of paperwork required.

What’s wrong with the process? Here are five of the biggest gaps: 

1. The KYC process is broken: Reuters reports that 85% of its corporate banking customers don’t have an appropriate Know Your Customer (KYC) procedure – the mandatory process of identifying and verifying a client’s identity during onboarding and again, periodically, over time. Some legal frameworks still exist that require customers to visit bank branches or submit physical documents. Such shortfalls in digitizing onboarding end-to-end can lead to delays and inconveniences for customers, who prefer a seamless online experience.

2. Limitations in self-service: While many banks have made progress in providing self-service capabilities to customers, there are often limitations, and certain complex transactions and requests still require the customers to speak to customer service representatives. What’s more, most self-service platforms lack personalization features, and customers often receive generic information that fails to address their needs. 

3. Insufficient education and support: Banks often assume that customers are knowledgeable about their products and services, which may not always be the case. Providing comprehensive educational resources and easily accessible support channels within self-service platforms can help customers navigate and make the most of the available features.

4. Painful integrations: Integrating various banking systems and platforms can be a significant challenge, leading to fragmented self-service experiences. Customers may find it hard to access and manage their accounts in a seamless manner across various channels – from mobile apps to websites and ATMs. 

5. Security concerns: As self-service options expand, it becomes crucial to implement robust security measures – multi-factor authentication, encryption and fraud detection – to protect customer information and transactions. 

McKinsey researchers found that 40% of a customer’s time spent onboarding involves KYC due diligence and account opening. Simply automating these processes and giving the customer more control can remove onboarding bottlenecks and alleviate much of the dissatisfaction that drives customers away.

Filling in the gaps with an automated, personalized approach

A user-friendly, fully digital onboarding process enables customers to create their own accounts, verify their identities and submit all required documents online, without having to visit a physical branch. This would not only reduce the time and effort that onboarding requires, it would save banks a lot of money – the average time to onboard business banking customers is now 32 days, and up to  90 days for retail customers.

Personalizing the onboarding process based on the customer’s profile, preferences and specific banking needs is also essential to deliver exceptional customer experiences. By collecting relevant information during onboarding, processes can be tailored with personalized recommendations, product offerings and features that align with the customer’s financial goals. 

Guided self-service tools with clear instructions and user-friendly interfaces can guide customers through complex tasks, as well, reducing their reliance on customer support staff. Incorporating support channels like chatbots, automated email support and live chat can be used to deliver prompt assistance and clarification, in case customers encounter issues or have questions during their onboarding journey.

Finally, as cybercrime continues to increase, robust security measures are critical. Implementing  multi-factor authentication, encryption, real-time fraud detection and other advanced security protocols not only protects your financial organization, but helps to build customer trust as well.

Simplify Onboarding and Facilitate Self-service with JIFFY.ai

Leading financial institutions are closing the gaps in the onboarding process and offering seamless self-service capabilities by relying on third-party expertise such as the no-code, ready-made HyperApps developed by JIFFY.ai. These HyperApps, purpose-built for banks and FIs, combine advanced technologies such as AI, ML and natural language processing to provide end-to-end process automation for Bank & Trust firms.

Fitness is not about getting into a particular shape or looking in a certain way, it is an internal process of evolving bodies and turning smarter, kinder, and more accepting of life with its ups and downs.  

A healthy workplace leads to high employee morale and productivity. Well-being impacts employee and organizational performance. It is the responsibility of every organization to provide a healthy and safe workplace for its employees. JIFFY.ai we are committed to the holistic development of our people and, keeping this in mind, we have launched a fitness campaign “Faster Fitter & Healthier (FFH) 2023”. There are a series of monthly activities planned as part of this program. We started with the “Step It Up” challenge. This blog aims to reflect on the experience, express appreciation, and acknowledge our organization for promoting fitness and well-being. 

The Challenge: The “Step It Up” challenge urged us to take 6,000 steps daily, and encouraged us to prioritize physical activity and incorporate it into our daily routines. It was a simple yet impactful challenge that pushed us to be more mindful of our movement and make conscious efforts to enhance our overall fitness. 

Well-Being Champion: Sekhar Prakash, Head of Cloud Engineering was appointed as an internal well-being champion to lead the program and build a wellness culture within the Organization. My heartfelt gratitude to Sekhar for taking up this challenge. 

Overwhelming participation: I am truly amazed by the level of participation we witnessed throughout the challenge. From seasoned fitness enthusiasts to individuals just starting their fitness journey, our colleagues came together with a shared commitment to prioritize their health. It was heartening to witness the camaraderie and support that developed within the organization as we motivated each other to achieve our daily goals. 

Building Healthy Habits: Habits go a long way. The “Step It Up” challenge not only encouraged us to be more physically active but also helped us cultivate healthy habits. We discovered innovative ways to incorporate more steps into our daily lives, such as taking the stairs instead of the elevators, going for brisk walks during breaks, and even organizing walking meetings. These small changes had a significant impact on our overall well-being, boosting our energy levels and improving our productivity. 

Dear #JIFFYians, let’s continue this momentum as we move forward with the “Faster, Fitter, Healthier 2023” campaign, supporting each other in our pursuit of better health and well-being. Remember, the journey has just begun, and together, we can achieve remarkable things! Keep stepping up, stay healthy, and let’s thrive together!